Browse the data
Everyday habits,
added up.
Small, frequent spending is where the money quietly goes. Pick a habit to see the long-run total, or invest it instead.
Food drink
The clearest example of a frequency cost: dollars a day for something that flows nearly free from a tap.
A daily café coffee is small, frequent, and quietly one of the biggest discretionary costs there is.
A can-a-day energy drink habit compounds into a four-figure yearly cost most people never tally.
A daily single-serve soda is less about the drink than about where you buy it.
Delivery apps make takeout frictionless, and the fees compound into four figures a year.
The autopilot afternoon snack carries a steep convenience markup that compounds over years.
Convenient and social, the everyday bought lunch is one of the biggest controllable weekly costs.
Lifestyle
The subscription nobody signed up for, one-click buys that repeat every month and keep going.
Cheap hope per ticket, but a steady, near-guaranteed loss when projected over decades.
Tobacco
Pitched as the cheaper alternative, a daily vape habit still tracks the cigarette curve.
The starkest cost-over-time story on the site, a daily pack that rivals a car over a decade.
Transport
One of the most expensive routines a person can have without quite realizing it.